Privacy Policy

1. INTRODUCTION

Welcome to Primal Protocols ("we," "us," or "our"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.primalprotocols.com (the "Website").

Primal Protocols is owned and operated by Wayne Woodman within the Republic of South Africa. We are committed to protecting your personal information and your right to privacy. This policy has been drafted in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) of South Africa.

By accessing or using our Website, you consent to the processing of your information as set forth in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Website.

2. INFORMATION WE COLLECT

We may collect information about you in a variety of ways. The information we may collect on the Website includes:

2.1 Personal Data

Personally identifiable information that you voluntarily give to us when you interact with the Website. This primarily includes:

• Contact Information: Such as your email address when you subscribe to our newsletter via the "Stay Connected" form or reach out to us directly through our contact email.
• Communication Data: Any information you provide when sending us direct inquiries, feedback, or support requests.

2.2 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to access or store information, analyze website traffic, and improve your user experience.

Google Analytics: We use Google Analytics to collect anonymous information about how visitors use our Website. This includes data such as page views, clicks, and general geographic location. Google Analytics uses cookies to gather this information, which is transmitted to and stored by Google. We use this data solely to improve the Website and do not merge it with personally identifiable information. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, or by adjusting your browser's cookie settings.

For more detailed information on the cookies we use and how you can manage your preferences, please review our Cookie Policy.

2.3 Cross-Border Data Transfers

We may process, store, and transfer your personal information to servers located outside of South Africa (for example, through the use of Google Analytics or international web hosting providers). By using our Website, you consent to the transfer of your information to countries that may have different data protection laws than those of South Africa.

2.4 Children's Privacy

Our Website is not directed at children under the age of 18. We do not knowingly collect personally identifiable information from children. If you become aware that a child has provided us with personal information without parental consent, please contact us immediately so we can take steps to remove such information and terminate the account/subscription.

2.5 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to access or store information, analyze website traffic, and improve your user experience. For detailed information on the cookies we use and how you can manage your preferences, please review our Cookie Policy.

3. HOW WE USE YOUR INFORMATION

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Website to:

• Deliver targeted health insights, newsletters, and other information you request.
• Respond to your customer service requests, comments, or questions.
• Monitor and analyze usage and trends to improve the Website's performance and content.
• Prevent fraudulent transactions, monitor against theft, and protect against illegal activity.
• Comply with legal and regulatory obligations.

4. DISCLOSURE OF YOUR INFORMATION

We do not sell, trade, or rent your personal information to third parties. We may share information we have collected about you in certain situations:

• Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including web hosting, data analysis, email delivery, and marketing assistance. These third parties are bound by strict confidentiality agreements and are only permitted to process your data for the specified purposes.
• By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.

5. SECURITY OF YOUR INFORMATION

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

6. DATA RETENTION

We will only retain your personal information for as long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it.

7. YOUR PRIVACY RIGHTS (POPIA)

Under the Protection of Personal Information Act (POPIA), you have several rights regarding your personal information, including:

• Right to Access: You may request a record or a description of the personal information we hold about you.
• Right to Rectification: You have the right to request that we correct or update any inaccurate personal information.
• Right to Deletion: You have the right to request the deletion or destruction of your personal information, subject to certain legal exceptions.
• Right to Object: You may object, on reasonable grounds, to the processing of your personal information.
• Right to Unsubscribe: You can opt-out of receiving our newsletter or marketing emails at any time by clicking the "unsubscribe" link included in those emails or by contacting us directly.

To exercise any of these rights, please contact us using the information provided below. You also have the right to lodge a complaint with the Information Regulator of South Africa if you believe your rights have been infringed.

For more detailed information on how to request access to records held by us, please refer to our PAIA Manual.

8. THIRD-PARTY WEBSITES

The Website may contain links to third-party websites of interest, including educational resources or scientific journals. Once you have used these links to leave our Website, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information.

9. CHANGES TO THIS PRIVACY POLICY

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Last Updated" date of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates.

10. CONTACT US

If you have questions or comments about this Privacy Policy, or if you wish to exercise your rights regarding your personal information, please contact our Information Officer:

• Information Officer: Wayne Woodman
• Email: legal@primalprotocols.com